Where and how to claim top bookmaker bonuses in UK? Which free bets & betting sign up bonuses are most suitable for you and why the best welcome offers for new and existing customers are different? Keep reading to learn more about the main types of welcome bonuses of licensed and reputable betting sites. Let’s go!

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List Of Top UK Bookmaker Bonuses

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Betting, in one version or another, has been around for thousands ofyears now. Even organized sports betting as we know it has spent quitesome time in the spotlight, at least a few centuries, but nobody couldhave predicted the surge in popularity it knew after being acquaintedwith the Internet. In a very simple explanation, the Internet removedthe need to either be in a physical gambling shop or at a sports venue –you could now perform your favourite activity from the comfort of yourown home.

Or recently, from wherever you want, across any device, as long as you have an internet connection. This bloom also meant that lots of new betting sites have opened their doors – but hasn’t the overall number of customers remained the same? Nowadays, lots of bookmakers have a global presence, but you don’t really see any place with the concentration of the UK. There are literally hundreds of bookmakers competing over the same customers in UK, which is a daunting task. And their main weapon is quite straightforward: the bookmakers sign up bonuses.

How To Choose The Best Sign Up Bonuses

What are the best betting bonuses for singing up with a new bookmaker, you might ask? These represent sums of money which attract all kinds of people, for a very simple reason: they are free, although certain terms and conditions apply. While nobody is simply handing away free money in the industry, customers might receive access to smaller or larger sums of money, sometimes just for opening a betting account.

With so many betting sites to choose from, the industry has somewhat shifted towards a „bonus-frenzy”, where all new customers simply choose the broker who gives them the most free money. But this money isn’t that easy to quantify, sometimes. How do you compare a no deposit bonus to a deposit bonus, a free bet, or an enhanced bet?

Betting offers explained – Main types of welcome bonuses

If those terms are somewhat confusing, we feel the need to explain the main types of betting offersa bookmaker can give you. First of all, we want to make a clearseparation between welcome bonuses and other bonuses. Although theymight be the same in form or value, remember that welcome bonuses areonly valid when a new user signs up to an online betting site.

These bonuses are usually very transparent, while other bonuses might be given on a case-by-case basis: either a bookmaker wants to encourage betting on a particular sporting event, or a player has rolled enough money into his account, or other conditions. Welcome bonuses are also, comparatively, higher than bonuses for existing customers – but that’s not a rule of thumb. Here are the main types of bonuses you should be acquainted to:

Deposit bonuses

Deposit bonuses have been the standard in the casino industry for a good number of years and have since moved towards the betting industry as well. They are typically tied to a deposit a customer makes – either a first deposit, second deposit, or any deposit. They work very straightforward, too: the bookmaker will give the customer a bonus amounting to anywhere between 50% or 200% of the sum of money which the latter deposited in his account, up to a limit. This limit has been introduced in order to not necessarily cater to the whales of the betting industry, which usually deposit large sums of money into their accounts. These deposit bonuses are typically the highest value and the most common in the betting market.

No deposit bonuses

No-deposit bonuses are, in a way, the most convenient bonuses in the industry. They are sums of money which are given away by brokers in the form of bonus money, usually for completing a task: either opening an account, doing some social media work, or other trivial things. The size of this bonus is usually quite small and has some harsh conditions to transform the bonus money into real money (more on that later), but the appeal of free money cannot really be underestimated. It has strongly decreased in popularity in recent years, since the retention of customers using it is not very high.

Free bets

Free bets aren’t that popular outside the UK but are almost a standard rule for the bookies on the islands. These work exactly how the name suggests: you place a bet amounting a certain sum (usually decided by the bookmaker). If it’s a winner, you keep your winnings, no questions asked. But if the bet turns out to be a loser, the bookmaker will refund your wager, and you’ll walk away without losing money. These free bets aren’t usually very high in value (usually between £5 or £20) but can be used in creative ways to get a lot of value out of them. They’re a staple in the betting industry and should be used as much as possible.

Enhanced odds

Enhanced odds are the last kind of classic bonus which we want to cover today. Of course, there are many other kinds of bonuses which betting sites give away, but they’re usually not standard and should be analyzed on a case-by-case basis. Enhanced odds are everywhere nowadays, since they’re so easy to use: for a sporting event of their choice, a bookmaker can choose to increase the odds of a team from normal odds (around 2.00 – 3.00) to 10 or 15, just to encourage people to bet on that team. The winnings usually come in the form of bonus money but are still welcome. This bonus is mostly seen around big sporting events, such as cup finals or derbies.

Real money vs bonus money

We mentioned bonus money a lot in the previous paragraphs, and wefeel like we need to explain the concept a little better, to make sureeveryone understands bonuses. In order to understand bookmaker bonusesand how they work, you need to understand the difference between realmoney and bonus money. Real money is the money you can withdraw at anytime from your account.

Bonus money can be used to place bets and wagers but cannot be withdrawn until certain conditions are met. These conditions are usually detailed for every bonus very clearly, and can come in various forms: playthrough conditions (a sum which has to be bet, usually a multiplier of a bonus), a timestamp, certain odds, etc. How good a bonus is depends a lot on these terms and conditions. Which brings us to our next point:

How to find the best new customer offers

Which is the best bonus? This is a question we receive quite a lot,and isn’t easy to answer by any means. The best bonus might be differentin the eyes of different customers, especially depending on the sumsthey want to use in sports betting. Let us explain. For a customer whowants to open a new account using £200-£300, a £10 free bet won’t domuch as welcome bonus.

He will be looking for a first deposit bonus of 100% or more, with ahigh limit. On the other hand, when it comes to customers who only wantto take advantage of a welcome bonus, depositing £10-£20, the same freebet might be very valuable – especially if they have betting experienceand can use it to its full extent. For newer players, however, depositor no deposit bonuses tend to fare better in the long run than freebets.

Another question we get a lot is why do online bookmakersoffers these bonuses – since it does look like they’re essentiallyhanding away free money. There are two reasons which you must rememberevery time to choose to use a bonus. First and foremost, these peoplehave done their math – even if an initial bonus is worth £100 in bonusmoney, you have to look at what you have left when you fulfilled theterms and conditions of the bonus, if you ever managed to do so.

If you’re just left with £10, then that’s the value of the bonus, not the £100 you initially had – which, at the end of the day, are just pixels on a screen. Second, remember that most customers, if they truly like a broker, end up depositing money even after the bonuses, and playing through it. It works on the same principle as clickbait: get the customer in, and then he’ll start reading (in this case, paying).

About terms and conditions of bookmaker bonuses

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That being said, there are a couple of things you should definitelyknow when claiming bonuses with a bookmaker, or choosing a bookmakerbased on these bonuses. Usually, bonuses come with a set of instructionswhich you must follow in order to receive the money. Some are verysimple and automatic, while others are more complicated – so make sureyou read this information carefully.

Second, if you plan on choosing your bookmaker based on the qualityof the welcome bonus, make sure you also look at other things. Thingslike the number of betting markets they offer, the quality of theircustomer support, many options to deposit/withdraw money, or the qualityof their odds can have lasting effects on your long-term happiness, andshould also be considered – apart from the obvious welcome bonus. Butspeaking about that welcome bonus, make sure to fully understand it.

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This means giving the terms and conditions of the bonus a good read, and highlight things as: playthrough conditions (if you receive a 100% deposit bonus, for example, typical conditions involve placing bets amounting between 25 or 35 times the initial bonus), timestamp (bookmakers usually have a time requirement for the playthrough), odds (qualifying bets for the playthrough condition must be placed on certain odds, usually over 1,5 or 1,8), and other such things. The quality of the bonus is heavily dictated by the quality of these conditions, so make sure you understand them perfectly.

Conclusion

All in all, the entire article can be summed up in a single sentence: bookmaker bonuses are an excellent tool for beginner and expert bettors alike, if they are understood correctly and used to their full extent. Bookmakers don’t simply give away free money out of the goodness of their heart, but that doesn’t mean that we can’t use these bonuses to enhance our betting experience, and score some much-needed profits.

32 Red Bonus Offer

1. Only cash players are eligible for the New Player Welcome Bonus. Guest players do not qualify for this promotion.
2. A 32 chip bonus will be awarded for every full 10 chips deposited on your first purchase. For example, a deposit of 15 units of currency would generate a 32 chip bonus, additional deposits do not qualify. The maximum bonus is 160 chips.
3. The bonus awarded will be credited to a player's Bonus Balance and is subject to our bonus terms and play through requirements before being withdrawn. Click here to view details.
4. Each new player is eligible for one first deposit bonus, players claiming any other first deposit bonus are not eligible for this promotion.
5. This offer is valid for a player's initial deposit only. Bonuses must be claimed before playing with your initial deposit.
6. Residents of Northern Ireland are not eligible for this promotion.
7. In the interests of fair gaming, there are limits on the maximum bet sizes you can place during the playthrough of the welcome bonus. Any cash-in derived from bets larger than these limits before playthrough requirements for that bonus have been met will initiate a further playthrough requirement of 40 times the value of the cash-in. The value of the cash-in will be added to your Bonus Balance and will be subject to a playthrough of 40x and a maximum bet size of 6.25. Click here for details.
8. This promotion is strictly limited to one new player per household even if there is more than one computer retained at the address. The identity of a user will be determined on the basis of all or any combination of the following: name, mailing address, e-mail address, IP address, credit/charge card number, computer, and any other form of identification which may be required.
9. The casino may, at their sole discretion, limit the eligibility of new players to participate in this promotion, for any reason whatsoever without notice to the end users.
10. The casino may, at their sole discretion, change the terms and conditions for any reason whatsoever without notice to the end users. No correspondence will be entered into. 32Red's decision will be considered final in the event of a dispute.
11. 32Red Plc owns and operates a number of casino brands and reserves the right to limit the number of new player Welcome Bonuses that may be taken up by a player across these brands in the following way. By claiming this welcome bonus offer at 32Red, unless specifically and personally invited by any of the three other casinos operated by 32Red Plc, you are prohibited from claiming a welcome bonus at any other 32Red Plc-operated casino. To clarify, this personal invitation will only be sent prior to you opening an account at that casino and should not be confused with any other communication that you may receive having opened an account. For the avoidance of any doubt, if you claim this welcome bonus at 32Red you are not permitted to claim the welcome bonus at Dash Casino, Nedplay Casino or Golden Lounge Casino unless you have a personal invitation from that casino.
12. Should you contravene clause 10 in respect of claiming welcome bonuses at other 32Red Plc-owned casinos and claim a welcome bonus at any other 32Red casino (Dash Casino, Nedplay or Golden Lounge), without an express invitation from the casino, then the bonus amount credited to your account will be forfeited and any remaining balance in your account at that casino will be credited to your Bonus Balance and subject to a playthrough requirement of 40 times before any withdrawal can be made.

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Last updated: 2nd October 2014, 19:00 GMT+1